My group has been constantly planning and outlining the basis of our project and how we will go by it. We organized which steps we would complete first. Our first step was to choose our song and do research on who the artist is signed to. Which then led to us researching the history and other artists that are signed under the same company. After researching all the different marketing strategies under each artist, we had successfully created our chart full of information.
Next, we chose which type of music video we wanted to go for. We chose a storyline music video. We created an authentic story in about a day. After, we spend time in class to decide on scenes and the sequence of events. Finally, on a separate piece of paper we went into full detail on each scene. It describes all the techniques we want to use in our piece.
We successfully created an identity for our artist, and chose the name "Tonight" for our music video version of "We Are Young". Some of our challenges include deciding on what techniques to use for our music video to make it a successful one. Another challenge would be making media samples for our artist's marketing strategies for their music. Our next steps would include the making of our presentation and putting it all together to illustrate what we have constructed, and recording the music video.
Here are some illustrations of our brainstorming process:
